Régime des Fleurs’s Latest Launch Is an Enigmatic Men’s Fragrance

Shared article: Vogue

When Alia Raza and Christopher Niquet first met over macarons at Ladurée seven years ago, they quickly discovered that they had a shared affinity for the world of scent: Raza had recently co-founded the conceptual fragrance house Régime des Fleurs; Niquet, a French editor, had been enthralled with innovative blends ever since happening upon Serge Lutens’s Palais Royal boutique as a teenager in Paris.

Régime des Fleurs’s